Books – Theo’s Theory on Marketing and Management Strategies is a Business-2-Business (B2B) reference manual designed for neophytes and seasoned entrepreneurs, business executives, sales departments, marketing, and social media departments, website developers, managers, and frontline employees.
Its Core principle and focus are that Customer Satisfaction is the foundation for success and sustainability.Social Media Disruptive Innovation has turned traditional marketing, advertisement, branding, communication and entrepreneurship upside down. It has leveled the playing field.
Today educational institutions are preparing students with the proper training and tools for future jobs that do not exist today. In order words, they are equipping them with formulas and tools that are applicable across B2B and B2C platforms.
This reference manual was designed based on the same principle. To give you the necessary information to trigger the creative mind that will lead you to come up with the formula which fits seamlessly into your project or business venture.
Artificial Intelligence (AI) is now integrated into our daily lives. Call your bank, and at the other end, is an AI giving you your balance and ask you for personal information in order to verify your identity. It is an AI taking your orders and doing the shipping when you engage with Amazon, eBay, Alibaba, and other e-commerce websites.
Please be conscious of the fact that it’s impossible for you or anyone else to form any type of business in today’s technology age, without integrating AI. WhatsApp, Facebook, Instagram, Twitter, PayPal, and e-Commerce, all involve some form of AI. Based on those facts, make sure that Cyber Security is an integral part of your day-to-day operation.
Your web presence should have an SSL Security Certificate, and a weekly backup system should be in place that will allow you to reinstall your content just in case your website is hacked.
Spend as much time as possible getting to know the business influencers, especially those on LinkedIn, Twitter, and Facebook.